The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. This article covers two aspects of membership certain to appeal to this generation. Access to Exclusive Information The ability to quickly access exclusive content such as legislative policy updates, original research, and proprietary content is an excellent selling point. Training and Education Associations should plan to regularly host workshops, online training, and peer-to-peer learning designed to help members develop professionally. Young professionals are … Continue reading 2 Ways for Associations to Appeal to Young Professionals