Growth

Writing an association mission statement isn’t difficult; the key is to make sure you have a clear understanding of what it is (and isn’t). Keep yours simple, make it compelling, and ensure it’s measurable and remains relevant. Mission statements for associations are essential to planning and can be as short as one sentence, or a brief paragraph. EXAMPLES: PayPal: “To build the Web’s most convenient, secure, cost-effective payment solution.” Trip Advisor: “To help people around the world plan and have […]

One of our most popular blog posts, An Association Mission Statement, What it is (and isn’t), touches on the difference between a mission statement and a vision statement. While at first glance, the differences may seem small, the fact is that the two serve very different purposes. The mission statement is about the present, and the vision statement is about the future. The mission statement is “every day,” and the vision statement is the “someday.” A few examples to illustrate […]

“The greatest asset our country has is not oil or gold, but the minds of our young people.” – Irving Fradkin This generation is sure to determine the future of associations, making the participation of young professionals critical to the vitality and longevity of member-based organizations. So how do you take advantage of this demographic shift to attract young professionals to your association? Developing a SWOT Analysis doesn’t have to be complicated. Download How to Create an Association SWOT Analysis […]

CAE Credit: Join us for the informative and live webinar with author and international speaker, Kyle Sexton, “Make Your Members Famous (Think Like an Editor, Act Like a Journalist).” As an award-winning marketing strategist, Kyle helps membership-based organizations transform their marketing from boring to booming, bringing a fresh perspective on marketing strategy, membership development, social media, and team leadership. Kyle will share three ways your current members can help you attract your future members – and how to implement an internal mindset that […]

It has been said the number nine signifies wisdom and good leadership. So, we’ve assembled a list of blog posts from 9 association experts. Influencers in the evolving membership industry, these pros regularly share their wisdom and leadership to help associations navigate the road to success. Covering everything from fake texting to weird stories, from member memes to barista trust, there is something to appeal to everyone. Enjoy!

Associations Now recently published an article focused on updates to the ASAE Certified Association Executive credential requirements. According to ASAE, The Certified Association Executive (CAE) credential is the marker of a committed association professional who has demonstrated a wide range of knowledge essential to manage an association in today’s challenging environment. CAE exam content is analyzed and updated every five years by the CAE Commission. In response to an increase of ethics scandals in for-profit and non-profit organizations, an ethics […]

Yikes! It’s important. And you meant to do something, but somehow Employee Appreciation Day (March 1, 2019) snuck up on you. No worries. We have 19 excellent ideas for meaningful employee appreciation that can be put together quickly. Serve breakfast Video game day Gift cards Ice cream sundaes Healthy lunch at the office Thoughtful, handwritten thank you note VR playground Extended lunch break Dessert buffet Get 44 low-cost (or free) techniques for retaining top talent in the Staffing Solutions Playbook […]

Do your new members renew at a far lower rate than other members of your association? If this is true, you are not alone as new members tend to be the most at-risk members for associations. Dynamic Benchmarking and Kaiser Insights, LLC teamed up to conduct the New Member Engagement Study. The research revealed that no matter the type, size, or focus of your association a new-member engagement program works! In this in-depth session, Amanda shares many new and exciting […]

Get 1 CAE credit and improve your organization’s renewal rates! Save your seat for GrowthZone’s upcoming webinar, The Stickiest New-Member Engagement Programs, presented by membership expert, Amanda Kaiser. We’ll be live on Thur., Jan. 24th at 10 am pst | 1 pm est. Join Amanda live for 1 hour of free CAE credit when she’ll explain how associations improved their new-member renewal rates by over 9% — simply by using 4 strategies the most effective new-member onboarding programs rely on. Amanda will educate attendees […]

Every year, the Association Survey Results report is our most downloaded document. With up-to-date statistics and broad feedback from association professionals, this year’s report is our most comprehensive ever. Download the free 2019 Association Survey Results report now » In an easy-to-read format, the 2019 report addresses everything from board performance to referral programs. IT ALSO INCORPORATES: Dozens of predictions from association pros about what’s on the horizon for the association industry. A side-by-side comparison of strategies used by growing associations vs. associations with stagnant or decreasing membership. […]

Wishing you a cheerful holiday and a fresh and bright New Year!  

Humans have evolved, but the urge to hear a good story has remained inherent. Learn how to use this technique to engage and persuade your board.   Storytelling is a powerful tool, whether you use it to engage association members, or for your next presentation to the board. History proves this point, dating back to thousands of years ago when humans told stories through cave drawings. As we evolved, the setting changed to huddling around the old campfire to be inspired […]