Growth

Your website is on the job 24/7 and is a key player in your association. Your association website is often the first interaction someone has with your association, speaking to every person who visits you online. You have one chance to make an excellent first impression, so it’s important to get it right. Most of us are familiar with Inattention Blindness, failing to see something right before us (you’re not alone—it’s a real thing, and a fantastic video demonstrates the […]

According to Techopedia, a keyword (in the context of search engine optimization), is a particular word or phrase that describes the contents of a Web page. It helps search engines match a page with a search query. Think of keywords as a summary of a web page. To determine the most relevant keywords for your organization’s site, list topics, products, or services related to your organization, and put them in a spreadsheet. Next, enter some of the words and phrases […]

GrowthZone is especially proud to share the announcement of the 2023 Association of Chamber of Commerce Executives (ACCE)’s Chamber of the Year finalists as seven of the 12 named use GrowthZone or ChamberMaster software. The Chamber of the Year award recognizes the leadership role chambers of commerce have in their communities. Those honored with the designation have demonstrated organizational strength and made an impact on key community priorities, such as education, transportation, economic prosperity, and quality of life. “This year’s finalists […]

A guest blog by Kyle Sexton. The events staff is nagging the communications staff to send just one more email to put some cheeks in seats or satisfy the sponsors’ visibility expectations, as per the sponsor agreement. Membership staff want an email that poops members for leads or reminds them of the upcoming advertising deadline. Communications staff bug the membership team for compelling human interest stories to no avail. And who is going to remind the CEO that the article […]

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. If these benefits alone don’t convince you, read on to learn why you will want to implement these features if you haven’t already. In general, marketing automation can be extremely helpful for associations in several ways: Efficient communication Marketing automation tools enable associations to efficiently communicate with their members and stakeholders via email, social media, and other channels. […]

In this article, we will provide guidance on how to write a mission statement for an association. What is a mission statement? A mission statement is a declaration of an organization’s purpose, goals, and values. It is a fundamental document that guides and inspires all of its actions and decisions. Why should an association write a mission statement? An association’s mission statement provides direction and clarity to its members, stakeholders, and the public about its purpose. It is crucial for […]

At the end of 2022, 474 chambers of commerce professionals across the U.S. and Canada were surveyed by GrowthZone about their membership and engagement experiences. 85% of those surveyed said overall member engagement was better or about the same since 12/31/2021. If you agree, that’s wonderful. If you’re struggling to get members to engage, it might be worth looking for resources to help so you can report improvement next year. The Shift to Digital Engagement The pandemic caused us to […]

Over 300 association professionals across the U.S. and Canada were surveyed by GrowthZone at the end of 2022. As part of the survey, membership and engagement trends were highlighted and here’s what the survey results revealed. Young Professionals Engagement 61% of respondents say they do not have a defined strategy for recruiting and retaining young professionals. If this sounds familiar to your association, this is a huge opportunity to grow membership, because Millennials now make up the largest share of […]

At the end of 2022, GrowthZone surveyed 474 chambers of commerce professionals across the U.S. and Canada. The results showed that 74% do not have a formal innovation process. Does this sound familiar? You may need to do a comprehensive assessment of your value proposition and consider writing (or rewriting) your mission statement. 6 Steps to the Perfect Chamber Mission Statement A well-developed mission statement is a practical tool used by chambers of commerce to help guide decisions about priorities, […]

At the end of 2022, GrowthZone surveyed 388 association professionals across the U.S. and Canada. The survey asked, “Does your organization currently have a formal innovation process or plan to pursue new ideas for adding value to your members’ business?” The results showed 63% do not have a formal innovation process. If you find yourself in this same situation, the vision you have for your organization today may no longer be effective, relevant, or possible. This makes it necessary to […]

The results are in! GrowthZone surveyed 474 chambers of commerce professionals across the U.S. and Canada at the end of 2022. The results show several interesting trends impacting today’s chambers. Read on for a preview of the 2023 Chamber Survey findings: Membership is on the Rise The majority of survey respondents say membership at their chamber shows an increase from last year and new membership also shows an increase from last year: 56% Increased net membership 65% Increased new memberships […]

Near the end of 2022, GrowthZone surveyed over 300 association professionals across the U.S. and Canada. The survey results show growing membership, member engagement/retention of members, and revenue/budget/funding are what worry your association peers most. (Can you relate?) Here’s a preview of more of the 2023 Association Survey findings: Member Engagement Leads to Member Retention Why do you think members don’t renew their membership with your organization? The majority of those surveyed cite a lack of engagement with the organization […]