Member Engagement

On March 18, 2020, the Families First Coronavirus Response Act (the FFCRA) was signed into law. The FFCRA seeks to assist employees impacted by the coronavirus (COVID-19) and applies to employers with fewer than 500 employees, which likely includes your associations and many of the members and businesses you serve. Familiarity with the provisions of the FFCRA can further position associations as a valued resource during these and rapidly changing times. Following is a summary of key provisions of the FFCRA taken from the U.S. […]

LinkedIn Groups provide an arena for professionals with similar interests or working in the same industry to share insights, ask questions, and foster connections. This is a valuable opportunity for associations to connect with members and prospective members. To create a group for your organization, you’ll need to use your personal LinkedIn account (company pages can’t create or form groups). You’ll be the owner of any group you create, but you can also assign other members to be managers who can […]

The Center for Disease Control recently shared interim strategies for employers to use to manage the COVID-19 impact on their businesses. The relevance of strategies to associations is two-fold: It is a starting point for internal management and serves as a resource for associations to share with their members. We have included some of the suggestions below. Please visit the CDC website for the full article. Actively encourage sick employees to stay home: Employees who have symptoms of acute respiratory […]

For associations, catching the interest of the Under-30 professional crowd can seem daunting, if not impossible. For young professionals, association membership matters. A lot. But convincing this generation of the power of association membership is tough. Today’s organizations are innovative, technologically savvy, and offer an incomparable list of member benefits. Demonstrating the impact association membership can have on the trajectory of a young professional’s career is critical. Our tip sheet, The Perks of Association Membership for Young Professionals, outlines advantages […]

Check out Amanda Kaiser’s fantastic webinar for associations, Unlock the Secrets of Member Engagement. This recent webcast is full of key insights, real-life examples, attendee polls, a robust Q&A session, and more. With close to 1,000 registrants, Amanda once again hit the nail on the head for association professionals everywhere. When it comes to association member engagement, Amanda Kaiser from SmoothThePath.net is the go-to expert. Sit back, have a cup of coffee, and jump-start your association’s member engagement.

FREE CAE Course! Join GrowthZone for a live presentation with membership-expert, Amanda Kaiser. Key insights and stories will bring you right into the middle of the member experience. Amanda will educate attendees about: How members from small to large organizations become engaged. The specific value members need, based on their membership-stage How members articulate the barriers to engagement. Live presentation attendees will receive 1 hour of CAE credit. Can’t make it? Register anyway and we’ll send you the recording. As […]

In Part 1 of our Board Orientation series, GrowthZone focused on how associations should establish goals and define success when setting up an association new board of directors’ orientation. The next step in the process is to decide how to structure the board member orientation. There are dozens of ways to format association board onboarding and many decisions to be made. Get the Field Guide to Association Board Orientation for a step-by-step plan.  What is the orientation plan? Will it […]

Our recent post, The First 3 Months of Association New-Member Onboarding covered the first three months of the onboarding process. The new-member onboarding and first-year renewal processes go beyond dropping a welcome packet into the mail. A touch plan to improve the process builds a strong foundation for engagement and for a long-term membership. Take a look at the next three months, then download the complete plan of the onboarding process. 4 Months Enter member into your Association’s marketing funnel […]

“What’s in it for me?” At a time when a professional’s experience and qualifications are available at the touch of a button, keeping your LinkedIn profile (and resume) fresh is important. Association membership allows young professionals to demonstrate a commitment to continuing education, a personal investment in the industry, and a variety of other “selling points” to gain credibility and experience without jumping jobs. Here are three ways associations can help: Reputation Building Associations help members create a name for […]

Your association’s next member golf event can run smoothly – if it is planned correctly. Members likely return to their association golf outing each year to see people they may only see once a year, plus it’s always a fun day to get out of the office. Here are 5 things you can do to make your event more profitable, better attended, and a positive member experience: Get the Right People on the Committee Recruit a variety of people to […]

“The greatest asset our country has is not oil or gold, but the minds of our young people.” – Irving Fradkin This generation is sure to determine the future of associations, making the participation of young professionals critical to the vitality and longevity of member-based organizations. So how do you take advantage of this demographic shift to attract young professionals to your association? Developing a SWOT Analysis doesn’t have to be complicated. Download How to Create an Association SWOT Analysis […]

Editor’s note: This article was originally posted on September 18, 2018. It has been updated. Snapchat could be just what you need to engage members or potential members – particularly young professionals. In the past, its younger user base and short-lived content may have left you unsure about adding this channel to your association’s social media strategy. But, it’s important to evaluate if (and how) it can help your organization reach its goals.  Less is More: The value of one […]