Member Engagement

Coming up with ideas for social media posts can be stressful and time-consuming. The social media success formula indicates that only 10% of posts should be about your organization. So, what about the rest of your posts? A simple technique for keeping on pace with your content calendar is to post about holidays and events. Here’s how to write an association blog article people will actually read » Here are several holiday and event ideas for your October social media posts: […]

It’s a fact that a member’s decision to renew is profoundly influenced by their experience when they first join – is your association fueling exceptional new-member experiences? Join us on Thursday, October 11th, when membership expert and guest presenter, Amanda Kaiser, will explain how associations can focus on new members in order to successfully engage all members. In her presentation, “Fueling Exceptional New Member Experiences,” Amanda will help attendees: • Learn how to turn the renewal process entirely upside-down for […]

Membership pro, Frank Kenny, explains how to build a board of directors that is representative of your members (and why it’s important you do so). When you scan the faces of your board members, what do you see? How many are men? How old are they? Are they mostly of the same race? When I am prepping for facilitating a strategic planning retreat or board orientation I always ask the CEO, “How well does your association’s board reflect your members […]

LinkedIn is the world’s largest professional network with over 562 million users in more than 200 countries. It is a powerful tool, especially for associations who want to reach members, legislators, journalists, and prospects. With persistence, associations can benefit from utilizing this platform to bring better visibility to their organization. Having a robust LinkedIn association page isn’t enough, engaging current followers attracting new ones is key. Just like all social media, it may take some time to grow, but with […]

Many people know LinkedIn as being the number one professional networking platform that job seekers use as a great resource to find work. But, it’s not just a place to park your resume and connect with people – it is a must for associations who engage in social media. If you don’t have a company profile page, or if it is not being utilized to its full potential, these tips can help you get there. Blog like you mean it. […]

Holiday observances are a great way to keep your association’s social media feeds active. Talk Like a Pirate Day, Truck Driver Appreciation Week, and Service Dog Month are just a few September holidays. Here are several more September holidays to inspire you: Monthly Observances Baby Safety Month Hispanic Heritage Month Square Dancing Month Honey Month Service Dog Month 30 More Ideas for Your Association’s Social Media Posts » Weekly Observances September 1 – 7 Nutrition Week September 2 – 8 […]

Any association worth its salt should provide their board of directors members with a detailed manual. Specifics are the key to efficiency; outlining them in a manual will reduce the potential for confrontations and misunderstanding. A robust association board book should include: Welcome letter Board roles, responsibilities, and requirements for involvement Conflict of interest policy and questionnaire Outline of the board’s structure and how it relates to the association Information on board insurance coverage Board policies and procedures (e.g. travel […]

The Big Book of Association Ideas: Building Industry Associations Edition showcases the 7 award-winning program and event ideas from the Association Momentum Awards Competition. Featured programs and events include: Annual Playhouse Showdown: Asheville Home Builders Association Membership Marketing Video: Pennsylvania Builders Association Meet the Trades: Tidewater Builders Association Construction Connections: University of Cincinnati Construction Student Association Build with The BIA: BIA of Okaloosa-Walton Counties, Inc. A.L.M. Home: Charlotte-DeSoto Building Industry Association Monthly Legislative Forum: Desert Valleys Builders Association Packed with program, strategy, and […]

The GrowthZone AMS 1st Annual Association Momentum Awards Competition for Construction Trades and Building Associations yielded extraordinary results, with entrants submitting details of their most inventive and forward-thinking programs. The competition recognizes innovative programs, events, and ideas that challenge the status quo.  Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, Ashwin Tutak, and GrowthZone Senior VP of Marketing, John Cook. The Big Book of […]

Make the most of your association’s board orientation by having a well-thought-out plan in place to prepare attendees for maximum payoff. In Part 2 of our Board Orientation series, we focused on how to structure the orientation for a board of directors. The next step in the process is to plan the board orientation session and prep attendees. Share the following information before the orientation session: Goals (meetings are always more efficient when attendees know what they’re there to do) Agenda (shoot […]

Holiday observances are a great way to keep your association’s social media feeds active Left Handers’ Day, Elvis Week, and Peach Month are just a few August holidays. Here are several more August holidays to give you inspiration: Monthly Observances Family Fun Month Peach Month Black Business Month Eye Exam Month Water Quality Month 30 More Ideas for Your Association’s Social Media Posts » Weekly Observances August 1 – 7 Clown Week August 11 – 18 Elvis Week August 15-19 […]

What should you do when your association is being outpaced by change? Or when your member market has changed significantly (and your organization hasn’t)? Or when your association’s very existence is threatened? Join us on Thursday, July 26th, when membership expert and guest presenter, Mary Byers, will lead the webinar: Permission to Win when Nothing is Certain. This program may be applied for 1 credit toward CAE application or renewal. View the webinar to learn about:  How pricing and packaging experiments are […]