Member Engagement

Whether you’re addressing the board of directors, calling members, or emailing colleagues, it’s important to convey your message professionally. You already know the obvious no-nos words – swear words. Here are eight more words and phrases you may not have realized diminish your credibility and dilute your message. “To be honest” or “Honestly” Is the rest of what you’re saying untrue? “Always” or “Never” There is no such thing as absolutes. “Just” or “Kind of” or “Hopefully” It weakens your […]

Associations Day and Poison Prevention Month are just a couple of this year’s March holidays. Holiday observances are a great way to keep your association’s social media feeds active. Check out these March themes to get you started: Monthly Observances Women’s History Month Colorectal Cancer Awareness Month Irish American Heritage Month National Nutrition Month National Kidney Month 30 More Ideas for Chamber Social Media Posts Weekly Observances Mar 18-24 Poison Prevention Week Daily Observances (add full date as you did […]

Association networking events are critical to increasing member engagement and demonstrating value. Give your members the tools to maximize the time and energy they put into event attendance. Download Business Cards Are Not Your Customers and share it with your members now. Part two of our two-part series on successful member networking explores post-event tactics to maximize the opportunity. Share these post-event tactics with your members: Add each new contact to your LinkedIn network. Follow up with a quick email or […]

Member networking events. Some people look forward to them, others secretly groan when they show up on the schedule. The key to making your association’s events successful is to make them valuable to your members. The long and short of it is: if members are going to attend, give them the tools to make them count. Get free networking resources to share with members. Part one of our two-part series on successful member networking explores strategies for members to put together […]

Half of Americans are under age 30 and millennials have become the largest share of the U.S. workforce. millennial noun [mil-len-ee-uh l] A person born in the 1980s or 1990s, especially in the U.S.; a member of Generation Y Young professionals (aka Millennials) are the future of member-based organizations. In order to survive, chambers must learn to reach young professionals and adapt to their culture. Myth: Millennials are not willing to join or take an active role in an association.  Fact: They’re willing, but participation needs […]

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. Keep your website at the top of search engine results through blogging. Download How to Write an Association Blog People Will Read. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article Use an attention-grabbing headline Be time-sensitive – no one wants old news Stick to […]

GrowthZone surveyed 1,000 association professionals across the U.S. and Canada. And the results aren’t what you think. Take a look the 2018 Survey Results On-Demand Webcast » This on-demand webcast with Teri Carden of ReviewMyAMS.com and the GrowthZone team reveals the first public look at the 2018 Association Trends Survey report. In this fast-paced Q&A, they explore the survey results including: what association executives wished their boards knew, health insurance coverage, renewal stats, member communication tactics, top challenges, and more. […]

GrowthZone surveyed 1,000 association professionals across the U.S. and Canada. And the results aren’t what you think. Register Now: LIVE Webcast: Wed., Jan. 24th | 12 pm CST Join the upcoming, live webcast with Teri Carden of ReviewMyAMS.com and the GrowthZone team for the first public look at the 2018 Association Trends Survey findings. (Can’t make the live presentation? Register anyway and we’ll send you the recording.)  In this fast-paced Q&A, they’ll explore the survey results including: what association executives wished their […]

There’s no reason associations should continue to play by 20th-century rules anymore. There are (at least) 5 digital tactics member-based organizations should be using to drive participation and engagement in today’s world. TACTIC #1 Build Awareness Through Social Media Like most associations, you probably already have some sort of social media presence. But do y ou use it as a strategic tool to promote your organization? Are you using it to initiate discussions and dialogue? Don’t overlook social media as […]

You can’t change people, but you can change the way you deal with them. Uncomfortable situations with difficult co-workers, members, and board members are part of day-to-day challenges for association professionals. Use techniques featured in the second of our 4-part blog series, How to Deal with Challenging Members, to handle whatever is thrown your way. Download a complimentary copy of The Art of Dealing with Difficult People. AVOID PERSONALIZING Chances are that whatever the person’s issue is, their reaction likely […]

If associations exist in the Star Wars universe (and we like to think they do), would association professionals spend their days balancing the two sides of The Force? A new member welcome email can be even stronger than the Force. Download The Power of the Welcome Email. Whether you worked for The Tatooine Greater Planet Association or The Hoth Economic Development Corporation, your days would still likely be filled with issues that challenge your organization. On the eve of the […]

Uncomfortable situations with difficult co-workers, members, and board members are part of day-to-day challenges for association professionals. You can’t change people, but you can change the way you deal with them. Use techniques featured in the first of our 4-part blog series, How to Deal with Challenging Members, to handle whatever is thrown your way. Download a complimentary copy of The Art of Dealing with Difficult People BE A GOOD LISTENER Everyone wants to be treated with respect. It’s important […]