Member Engagement

April 15-21st is Volunteer Week. Share this video to say thank you to all of the hard working volunteers that keep your organization running.

Associations are in the relationship business. People join and retain their membership because they know, like, and trust the association and the people in the organization. Sure, they need to justify their membership by getting value, but really, if they decide they no longer know, like, and trust the organization, they are gone. Well, in the age of social media, how do you develop and maintain that know, like, and trust that is so crucial? With social media, of course. […]

Stories are always better when they are shared with others, and creating a book club is a great way to for association members to network and foster relationships – either in person or online. Not sure where to start?  These steps will help you get going. Set goals: What do you want to get out of it? And what do you want your members to get out of it?  This is also a great time to decide the tone or […]

The Interstate Mullet Toss weekend, Autism Awareness Month, and Volunteer Appreciation Day are just a couple of this year’s April holidays. Holiday observances are a great way to keep your association’s social media feeds active. Check out these April themes to get you started: Monthly Observances National Autism Awareness Month National Distracted Driving Awareness Month Oral Cancer Awareness Month National Grilled Cheese Month Sexual Assault Awareness and Prevention Month 30 More Ideas for Association Social Media Posts » Weekly Observances […]

Whether you’re addressing the board of directors, calling members, or emailing colleagues, it’s important to convey your message professionally. You already know the obvious no-nos words – swear words. Here are eight more words and phrases you may not have realized diminish your credibility and dilute your message. “To be honest” or “Honestly” Is the rest of what you’re saying untrue? “Always” or “Never” There is no such thing as absolutes. “Just” or “Kind of” or “Hopefully” It weakens your […]

Associations Day and Poison Prevention Month are just a couple of this year’s March holidays. Holiday observances are a great way to keep your association’s social media feeds active. Check out these March themes to get you started: Monthly Observances Women’s History Month Colorectal Cancer Awareness Month Irish American Heritage Month National Nutrition Month National Kidney Month 30 More Ideas for Chamber Social Media Posts Weekly Observances Mar 18-24 Poison Prevention Week Daily Observances (add full date as you did […]

Half of Americans are under age 30 and millennials have become the largest share of the U.S. workforce. millennial noun [mil-len-ee-uh l] A person born in the 1980s or 1990s, especially in the U.S.; a member of Generation Y Young professionals (aka Millennials) are the future of member-based organizations. In order to survive, chambers must learn to reach young professionals and adapt to their culture. Myth: Millennials are not willing to join or take an active role in an association.  Fact: They’re willing, but participation needs […]

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. Keep your website at the top of search engine results through blogging. Download How to Write an Association Blog People Will Read. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article Use an attention-grabbing headline Be time-sensitive – no one wants old news Stick to […]

GrowthZone surveyed 1,000 association professionals across the U.S. and Canada. And the results aren’t what you think. Take a look the 2018 Survey Results On-Demand Webcast » This on-demand webcast with Teri Carden of ReviewMyAMS.com and the GrowthZone team reveals the first public look at the 2018 Association Trends Survey report. In this fast-paced Q&A, they explore the survey results including: what association executives wished their boards knew, health insurance coverage, renewal stats, member communication tactics, top challenges, and more. […]

GrowthZone surveyed 1,000 association professionals across the U.S. and Canada. And the results aren’t what you think. Register Now: LIVE Webcast: Wed., Jan. 24th | 12 pm CST Join the upcoming, live webcast with Teri Carden of ReviewMyAMS.com and the GrowthZone team for the first public look at the 2018 Association Trends Survey findings. (Can’t make the live presentation? Register anyway and we’ll send you the recording.)  In this fast-paced Q&A, they’ll explore the survey results including: what association executives wished their […]

You can’t change people, but you can change the way you deal with them. Uncomfortable situations with difficult co-workers, members, and board members are part of day-to-day challenges for association professionals. Use techniques featured in the second of our 4-part blog series, How to Deal with Challenging Members, to handle whatever is thrown your way. Download a complimentary copy of The Art of Dealing with Difficult People. AVOID PERSONALIZING Chances are that whatever the person’s issue is, their reaction likely […]

If associations exist in the Star Wars universe (and we like to think they do), would association professionals spend their days balancing the two sides of The Force? A new member welcome email can be even stronger than the Force. Download The Power of the Welcome Email. Whether you worked for The Tatooine Greater Planet Association or The Hoth Economic Development Corporation, your days would still likely be filled with issues that challenge your organization. On the eve of the […]