Member Engagement

The start of the holiday season signals one of the busiest times of year. Give yourself a break; plan your social posts in advance to allow yourself time to focus on family and fun. Check out these holiday and event ideas for your November social media posts: MONTHLY: Health National Alzheimer’s Disease Awareness Month Diabetes Month National Epilepsy Awareness Month National Family Caregivers Month National Healthy Skin Month, Cancer Awareness Month Prematurity Awareness Month Food Georgia Pecan Month Good Nutrition […]

Association pros spend a lot of time defusing uncomfortable situations. Handling interactions with difficult members, the board of directors, or co-workers can be mentally exhausting and stressful. Download a complimentary copy of The Art of Dealing with Difficult People » It doesn’t have to be. You can’t change people, but you can change the way you deal with them. The Art of Dealing with Difficult People is a short, “how-to” which includes various techniques to handle encounters with challenging personality types. Preview: Tip #5 […]

We recently hosted a webinar presentation with Shari Pash of Strategic Solutions for Growth, entitled Engaging the Disengaged Member. It’s now available on-demand free of charge! Shari shares useful ideas and tactics for engagement that can be implemented right away. Learn about foundational tools for growth, multi-step retention programs, recruitment systems, and strategies to reach passive members. She explains how to develop strategies and implement tools to improve engagement to meet goals and increase revenue.     SEE ALSO: New-Member Onboarding & Retention […]

Coming up with ideas for social media posts can be stressful and time consuming. The social media success formula indicates that only 10% of posts should be about your organization. So, what about the rest of your posts? A simple technique for keeping on pace with your content calendar is to post about holidays and events. Here are several holiday and event ideas for your October social media posts: HEALTH • ADHD Awareness Month • Breast Cancer Awareness Month • […]

You need volunteers to keep your association humming. Recruiting them can be tough. Retaining them can be even tougher. But if you unlock the secret to the psychology behind volunteering, you’ll have the formula that works. It’s important to recognize and address the reasons people don’t volunteer: • “I don’t have the time.” • “I’m doing things with my family.” • “I have a full-time job.” • “I already have too many priorities.” Equally important is to focus on what […]

Most associations have a variety of personalities within the group – on average, about 30 percent of members in a professional organization are introverts, 40 percent are strong extroverts, and the remaining 30 percent fall somewhere in between the two. Providing an atmosphere that welcomes all personality types is not only critical for growth, but also helpful in increasing member engagement among all of your members. Steps to providing an environment that welcomes all personality types include: Determining what your […]

Part 4 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face Tactic #4: Driving Engagement Through Thought Leadership Thought leadership is simply positioning yourself, or your organization, as a voice of knowledge and expertise in the marketplace of ideas. This is critical in helping people connect your association with specific topics when looking for information, especially if they are trying to solve a problem. Your association has information and offers services. You are an expert. People want to […]

Part 3 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face Tactic #3: Storytelling Drives Digital Engagement As outlined in our recent post, content is critical for your association to fully engage members and prospective members. With that in mind, it is important not to overlook the power of storytelling. A story can engage your audience like nothing else. Depending on your organization’s mission, this is a tool you can leverage in a very compelling way. The member […]

Increasing your association’s Facebook page followers is easier than you may think. Two free methods to drive page “likes” are to leverage your email contacts and your personal Facebook account. Read on to learn how. Get 30+ social media post ideas in the Social Media Survival Kit for associations. 1. Suggest your Facebook Page to the people on your association’s email list. While many people use multiple email accounts, a fair number use the same email address for work and […]

Five out of every six phone calls go straight to voice mail. If you‘re in sales, or business of any kind, you know how frustrating this can be. Increase the odds of getting a call back by mentally composing your message before each call. And remember, people hate it when callers state their name and phone number too quickly in voice mail messages – no one wants to listen to a message ten times to comprehend simple information. To improve your chances […]

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article Use an attention-grabbing headline Be time sensitive – no one wants old news Stick to one topic Write it in a professional tone, or even better, write it like you’re a […]

The welcome email is your chance to introduce your association, so make it count. When a new member joins your association, do you fire off a quick message and move on to the next thing on your to-do list? If so, it’s time to rethink your strategy – the welcome email is an enormously valuable opportunity that only happens once. Because welcome emails occur at an early stage in the member relationship before email fatigue sets in, you have a […]