Productivity

If you’re looking to start your association’s search for a new Association Management System (AMS), here are seven steps to keep in mind: 1.      Define your needs and requirements: Before starting your search, it’s important to define them. This includes identifying the features and functionalities you need in an AMS and any specific integrations or customization requirements. 2.      Determine your budget: Your budget will play a significant role in selecting association software, so it’s important to determine how much you […]

You never get a second chance to make a first impression. And often, the first impression of your association happens when a prospective member visits your website. Precisely why you need to know about website governance. So, what is it? Website governance is a system for managing your online presence orderly. From an association’s perspective, website governance lays the foundation for your digital presence. Do it well, and you will gain certainty and stability. Your association’s digital presence should be […]

In this article, we will provide guidance on how to write a mission statement for an association. What is a mission statement? A mission statement is a declaration of an organization’s purpose, goals, and values. It is a fundamental document that guides and inspires all of its actions and decisions. Why should an association write a mission statement? An association’s mission statement provides direction and clarity to its members, stakeholders, and the public about its purpose. It is crucial for […]

Have you tried ChatGPT or Canva’s Text to Image feature yet? We posed this assignment to both platforms: Write a funny blog article about how association executives can use ChatGPT to write blog articles. This article includes an example of one of the images created with Canva’s Text to Image. Here’s the unedited blog article ChatGPT wrote: Hello, association executives! Are you tired of staring at a blank screen, trying to come up with engaging content for your blog? Well, fear not! […]

Year after year, GrowthZone chamber survey respondents have noted that less than half of their revenue comes from non-dues sources. In the 2023 survey again, 474 chamber of commerce professionals across the U.S. and Canada stated that 45% of their revenue comes from non-dues sources. Increase Non-Dues Revenue If you’re struggling to increase non-dues revenue, we can help. Read Using Technology to Streamline Non-Dues Revenue for 10 helpful tips you can implement quickly and easily, using technology you probably already have […]

It’s no surprise that when GrowthZone surveyed 388 association professionals across the U.S. and Canada at the end of 2022, the top non-dues revenue source listed was events. Successful Revenue-Generating Events How can you ensure success for your important revenue-generating events? When you spend a lot of time and money preparing for an in-person event for education, fundraising, networking, or membership building, the last thing you want is an empty room. Our guide, Before, During & After: The How-To Guide […]

At the end of 2022, GrowthZone surveyed 388 association professionals across the U.S. and Canada. The survey asked, “Does your organization currently have a formal innovation process or plan to pursue new ideas for adding value to your members’ business?” The results showed 63% do not have a formal innovation process. If you find yourself in this same situation, the vision you have for your organization today may no longer be effective, relevant, or possible. This makes it necessary to […]

GrowthZone surveyed 474 chambers of commerce professionals across the U.S. and Canada at the end of 2022. 59% believe members clearly understand the value of their chamber and the specific solutions offered to them. Do you agree? Member needs and your chamber’s strengths can change over time. Here’s how to determine if your value proposition needs a refresh, and ideas on how to do it. Test the Strength of Your Current Value Proposition Review your value message internally. During your […]

GrowthZone recently surveyed over 300 association professionals across the U.S. and Canada. Included in this survey was a section on Values and Policies. Nearly 40% of survey respondents believe members do not understand the value of their organization and the specific solutions offered to them. Is your association in the same boat? Is it time to refresh your value proposition? Reassess Your Value Proposition The vision you have for your organization today may no longer be effective, relevant, or possible. […]

The results are in! GrowthZone surveyed 474 chambers of commerce professionals across the U.S. and Canada at the end of 2022. The results show several interesting trends impacting today’s chambers. Read on for a preview of the 2023 Chamber Survey findings: Membership is on the Rise The majority of survey respondents say membership at their chamber shows an increase from last year and new membership also shows an increase from last year: 56% Increased net membership 65% Increased new memberships […]

The biggest challenges to growing membership include difficulty reaching prospective members and attracting and retaining younger members. NISSWA, MN – January 17, 2023 – GrowthZone, provider of association management software, has released its 2023 Medical & Healthcare Association Survey results. The survey polls medical and healthcare association professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. While over half of respondents say engagement is about the same as last year, lack of engagement is listed […]

Lack of engagement with the organization and lack of time to participate named the top reasons for chamber members not renewing. NISSWA, MN – January 17, 2023 – GrowthZone, provider of membership management software, has released its 2023 Chamber Industry Survey results. The survey polls chamber professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. 88% of respondents cited “to grow their network” as the top reason members join their organization, and “visibility within their […]