Social Media

January is the perfect time to hit the ground running with new community social media tactics. Plan ahead with these holiday and event ideas for your January posts: MONTHLY: Birth Defects Prevention Month Cervical Health Awareness Month Learn to Ski and Snowboard Month Self Defense Awareness Month Glaucoma Awareness Month Walk Your Pet Month Human Trafficking Awareness Month Oatmeal Month Blood Donor Month Read more. ↓ WEEKLY: Home Office Safety and Security Week – 1st full week Letter Writing Week – 2nd week Snowmobile Safety Week – […]

There’s no reason associations should continue to play by 20th-century rules anymore. There are (at least) 5 digital tactics member-based organizations should be using to drive participation and engagement in today’s world. TACTIC #1 Build Awareness Through Social Media Like most associations, you probably already have some sort of social media presence. But do y ou use it as a strategic tool to promote your organization? Are you using it to initiate discussions and dialogue? Don’t overlook social media as […]

As the year winds down, generating community ideas for association social media posts can be a challenge. Keep your social media fresh by posting about holidays and events. Here are several themes to get you rolling: Monthly Observances AIDS Awareness Month Bingo Month Drunk and Drugged Driving (3D) Prevention Month Human Rights Month Safe Toys and Gifts Month Food Service Safety Month Weekly Observances 3-9                Handwashing Awareness 18-22            […]

December is an ideal time for associations to post regularly on social media. Social feeds will be crowded with consumer-targeted advertising, so member-based organizations have the opportunity to stand out with useful and meaningful content. On the other hand, it’s the time of year when many association social media managers take time off. Plan ahead for days out of the office with these holiday and event ideas for your December posts:   MONTHLY: Toy Safety Month Bingo Month   WEEKLY: […]

A successful association social media strategy doesn’t have to be a challenge. Simply follow the formula to navigate your way to an effective social media presence. The #1 Social Media Rule: Post things that are interesting, informative, and relevant to your members. See the rest of the formula along with post ideas for each category in the Association Social Media Survival Kit: Quick & Clever Social Media Posts. The Social Media Success Formula: Only 10% of your posts should be […]

What story is your association telling with its social media posts? Does your story resonate with your target market? Is it reaching your members? Or is it rendering your message effectively invisible, hidden in plain sight? Get 30 more quick and easy ideas for social media posts for your association now » Recognize that everything you do tells a story. If someone dresses shabbily, it tells a story about them. If an organization is mainly self-promoting, that may tell their […]

Your members don’t need to attend all your events to be engaged. It’s time for associations of every size to walk away from 20th-century rules and fully embrace online marketing. Here’s one of five proven tactics to increase member engagement through online interaction and websites. Use Storytelling to Drive Digital Engagement Content is critical for engaging members and prospects, so don’t overlook the power of storytelling. Start with a member success story with a storyline that typically goes like this: […]

Your association spends a lot of time (and money!) putting together in-person events – the last thing you want is an empty room. Putting on an event is no small task. But no matter what type of event you’re organizing – a large expo, a small conference, a golf tournament, an educational seminar, or your association’s annual dinner, promotion is key. Get more out of your event marketing with our guide, Before, During & After: The How-To Guide to Successful Event […]

So, you want to make money (a.k.a, sell memberships) maximizing your organization’s social media and digital marketing efforts. Imagine that, right? You have done the groundwork… your organization is online in all the right places, ensuring your target market is aware of its existence. You have also engaged with people, going beyond mere awareness of your organization to building relationships and building up the ‘know, like, and trust’ factors. Now you’re ready to take the next step, that is, turning your online […]

Membership pro Frank Kenny explains content marketing through social media and why digital marketing is necessary to bridge the two. Imagine that you create fantastic content regularly – it shouldn’t be much of a stretch – you’re likely already doing that. You give a lot of thought to each piece you create. You keep your target audience in mind. You solve a problem or speak to a need. You post it on social media, remembering to add context, tag people, […]

Part 1 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face Many associations are struggling with member engagement. There are several reasons for this. For starters, it seems like everyone is pressed for time. From running the kids to sporting events to working longer hours, time is at a premium. Secondly, younger members are often less interested in participating in on-site events. These “digital natives” are more inclined to take part in online groups, chats, and forums. Thirdly, […]

Over 300 association professionals across the U.S. and Canada were surveyed by GrowthZone at the end of 2022. As part of the survey, membership and engagement trends were highlighted and here’s what the survey results revealed. Young Professionals Engagement 61% of respondents say they do not have a defined strategy for recruiting and retaining young professionals. If this sounds familiar to your association, this is a huge opportunity to grow membership, because Millennials now make up the largest share of […]