Technology

Respondents cite reaching prospective members as the top hurdle to growing membership, with attracting younger members next in line. January 17, 2023 – GrowthZone, provider of association management software, released its 2023 Association Industry Survey results. Topics covered in the survey include challenges the organizations are facing, reinstatement strategies, and membership growth. The results showed several interesting trends impacting today’s trade and professional associations. “It’s important for GrowthZone to hear what challenges association professionals are facing. It helps us improve our […]

You’ve probably noticed that certain websites have https:// in their URL while others don’t (they simply have http://). So the question is, what is HTTPS, and does it matter for your association? The answer is absolutely YES. HTTPS vs. HTTP We won’t get into the details of every difference, but it’s easy to keep them straight by telling yourself that the “S” in HTTPS stands for Secure. It’s a secure layer that encrypts everything. If you’re using a website that […]

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Several thousand award entries were submitted to the competition, which is now in its 37th year. These entries highlight some of the freshest and most innovative marketing and communications work coming from ACCE member organizations of all types and sizes. “Chambers of commerce create community impact, more so now than ever before,” said ACCE President […]

GrowthZone congratulates all of the 2022 Association of Chamber of Commerce Executives (ACCE)’s Chamber of the Year award winners. We are especially excited to recognize 2 of the 4 winners as they use our software! Congratulations to the following winners in their respective categories: Category One Mason City Chamber of Commerce Mason City, Iowa Category Two Henry County Chamber of Commerce McDonough, Georgia “GrowthZone was proud to be in the ACCE Conference audience to witness the award announcement,” said Lisa […]

A positive user experience is critical to the success of any association website. The easier your website is to navigate, the less time it takes a user to find what they’re looking for. An Easy to Navigate Website Increases visit duration Let visitors know they’re in the right place to find information Reduces bounce rates Improves conversions Provides a positive user experience Helps with SEO Don’t Reinvent the Wheel Think like the average user. Website visitors don’t want to have […]

Adding an intern to your team is a great way to extend the reach of your full-time staff. Interns can help with projects your regular staff might not otherwise be able to tackle. Do some research and consider how having a student (or even an adult wanting a career change) join your staff can give your association an added boost in productivity. Fresh Perspective: Having access to enthusiastic young students can bring a fresh perspective.  If your organization has less than […]

When the time comes to update your association management software (AMS) and adopt a more cutting-edge solution, the biggest challenge is often where to begin. The first step to making an informed purchasing decision is understanding what various vendors offer. Determining what is available, the cost, and the deliverables are key. To make an accurate comparison, gather the following information: Get referrals and input from other associations like yours Ask what system they use, what they like, and what features […]

How associations and chambers can use existing content to blog AND improve website SEO results.

A powerful AMS delivers a return on investment by empowering association staff to unlock their potential, work faster, and grow membership.

A powerful AMS delivers a return on investment by empowering associations to unlock their potential.

A super fast way to bulk download images.

Marketing automation saves time and makes recruiting and onboarding chamber and association members easier and more personal for prospects.