Medical and healthcare association professionals across the U.S. and Canada replied to GrowthZone’s survey in the fourth quarter of 2022, providing a look at their organizations’ inner workings. The survey results indicate that their most significant challenge to growing membership is difficulty reaching prospective members and attracting and retaining younger medical professionals.
For today’s associations, the challenge of recruiting and engaging young professionals is never-ending. For medical associations and societies, it can seem utterly impossible. Young medical professionals keep rigorous schedules. Therefore, the challenge of competing for their time typically surpasses that of other associations.
Healthcare associations must communicate their value proposition, benefits, and services to potential members. Young medical professionals are tech-savvy—over 98% have the latest technology and spend nearly 4 hours daily on the Internet. Since the pandemic, video chatting and social media apps have been the most popular communication methods. The takeaway: Reach young professionals through mobile-optimized technology.
Engaging with young professionals is vital to your association’s growth because they are energizing, creative, and innovative. They delight in making positive systemic and organizational change. Which begs the question: Can you afford not to engage them?
Get the 2023 Medical & Healthcare Survey Results report to see how your association compares:
- Challenges/Concerns/Worries
- Reinstatement Strategies
- Non-Dues Revenue Sources
- Renewal Rates, and More!
The information-rich report also provides links to helpful (and free!) resources for association professionals.
