Does the thought of having to calculate retention, churn, or the cost of acquiring a new member make your head hurt? For many association pros, crunching numbers is (unfortunately) a part of their daily grind. You don’t have to be a math person to use this easy-to-understand calculation to determine retention rates. RETENTION RATE: (the percentage of members retained over a given period of time) (End Count – New Members) ÷ Start Count = Retention Rate Example: At the end … Continue reading How to Calculate Association Member Retention Rates