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How does your association welcome new members? Do you simply fire off a quick, generic email to them and move on to the next thing on your to-do list? Don’t rush the process and be sure to give these members your full attention. The first email to a new member is a valuable opportunity to make a positive impression that only happens once. A welcome email is categorized as a ‘triggered’ email (learn more about triggered emails in The Power of […]

AMS stands for Association Management Software. This type of software offers associations and other member-based organizations the tools to run their day-to-day operations and provide services to their members. How can an Association Management Software help my organization or me? A robust AMS typically saves associations time and money by streamlining their data management and increasing efficiency. For example, it eliminates the need to enter the same data in multiple software applications – users enter information once, and it replicates […]

Frank Kenny Guest Blog: Have you ever thought about the different reasons people join your chamber or association?

Investing in a smarter AMS will support and strengthen your organization in your routine operations and far beyond. While maintaining daily tasks is a must, there are many other ways an AMS can extend your reach to members and grow your association. Some of these include tools to support digital advertising, fundraising, an online store, and sponsorship management that can revitalize your association’s work. A smarter AMS sysyem will help you engage members beyond dues and support you in implementing […]

Adding an intern to your team is a great way to extend the reach of your full-time staff. Interns can help with projects your regular staff might not otherwise be able to tackle. Do some research and consider how having a student (or even an adult wanting a career change) join your staff can give your association an added boost in productivity. Fresh Perspective: Having access to enthusiastic young students can bring a fresh perspective.  If your organization has less than […]

Whether in-person engagement is happening or not, it’s imperative that associations and chambers provide value to members online. Be a resource. Position your association or chamber as an expert and drive greater awareness of your organization and its mission. How to Make Sure Emails Get Through to Your Members 4 Tips for Successful Association Email Campaigns Hold webinars and online conferences. Keep your members informed with virtual meetings. Why Host a Virtual Conference Virtual Conferencing Tools Tips for Video Conferencing […]

When the time comes to update your association management software (AMS) and adopt a more cutting-edge solution, the biggest challenge is often where to begin. The first step to making an informed purchasing decision is understanding what various vendors offer. Determining what is available, the cost, and the deliverables are key. To make an accurate comparison, gather the following information: Get referrals and input from other associations like yours Ask what system they use, what they like, and what features […]

Real estate association professionals across the U.S. and Canada look at their organizations’ inner workings when they reply to GrowthZone’s annual association survey.  This year, over half of real estate association pros aren’t confident their members understand the value of the association. However, 72% said overall engagement with members improved or was better year over year. Get the complete 2022 real estate association survey results report to see how your association compares:   Annual association operating budgets Membership growth and retention […]

How associations and chambers can use existing content to blog AND improve website SEO results.

Engaged members will renew their contracts and recruit colleagues who help you grow and work towards your mission.

GrowthZone recently released the 2022 Chamber Survey results. The survey covers association association membership management, including renewal and retention numbers, values and policies – current initiatives and new programs, revenue, and more. The report also includes words of wisdom and lessons learned from 2021. The report also highlights what your chamber peers shared about: – Operating budgets – Value propositions – Innovation/new services – Reinstatement strategies Common lessons learned revolved around empathy, resilience, and the need for flexibility. One respondent […]

A powerful AMS delivers ROI by seamlessly integrating with core processes to save costs, generate revenue, and maximize capacity.