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Association staff and executives share how they successfully responded to COVID-19, providing support for their members.

Association and chamber of commerce professionals share some of their organizations’ most successful responses to COVID.

Crisis-specific membership renewal letter templates for associations and chambers.

A simple breakdown of the steps involved for association management professionals to earn CAE designation.

Membership renewal letter templates specific to COVID and similar situations.

More easy techniques for taking quality photos for virtual auctions and online non-profit fundraising events.

Techniques and tips for DIY quality photos for virtual auctions and fundraising events for associations and chambers of commerce.

A look at creative, unusual, engaging items for online virtual auctions and fundraising events for association and chamber of commerce.

The 2021 Association Industry Survey results revealed similarities in the challenges facing associations. The report includes detailed comments from respondents about their organization’s struggles. Regardless of association size or budget, the top 3 impediments were consistently time, money, and technology. We asked: “What would you say is the #1 impediment to doing your job?”   The top 15 responses were: Respondent comments included:   To see all of the association staff responses, download your copy of the report here: 2021 […]

It’s that time of year! GrowthZone recently released the 2021 Association Industry Survey results. This year’s report contains specific data on association value proposition recognition, COVID’s impact on organizations’ operating status, 2021 revenue trends predictions, etc. The report also highlights: Top non-dues revenue sources The shift to virtual events #1 job challenge COVID’s impact on member engagement and more A couple of interesting data points: The year-over-year change in net membership numbers shed light on the COVID’s impact on associations. In […]

Robust AMS (association management software) has far-reaching benefits to members, staff, the board of directors, and the organization. But justifying an AMS purchase can still be challenging. Most boards use a “big picture” approach to decision-making. To ensure your board is “seeing the forest for the trees,” prepare a presentation that outlines quantifiable vs. indirect benefits and defines the difference between ROI and VOI (value on investment). A convincing board presentation includes a summary of immediately recognizable benefits of Association […]

A compilation of strategic ideas to help organizations move forward. Over the past six weeks and after thousands of one-on-one conversations with chambers and associations, the GrowthZone team has learned a lot. Many organizations have risen to the occasion, reinventing themselves and are emerging better equipped to provide benefit to their members. Conversely, others have held on to a business-as-usual approach. As a result, demonstrating value has been a challenge. There are two paths forward: Return to business as usual […]