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Holiday observances are a great way to keep your association’s social media feeds active. Talk Like a Pirate Day, Truck Driver Appreciation Week, and Service Dog Month are just a few September holidays. Here are several more September holidays to inspire you: Monthly Observances Baby Safety Month Hispanic Heritage Month Square Dancing Month Honey Month Service Dog Month 30 More Ideas for Your Association’s Social Media Posts » Weekly Observances September 1 – 7 Nutrition Week September 2 – 8 […]

Case Study: Converse Economic Development Corporation, Converse, TX THE CHALLENGE Kat Lindquist plays a significant role in the success of the Converse Economic Development Corporation (TX) as their Business Retention and Marketing Manager. With a master’s degree in Environmental Design and Consumer Economics, her passion for continuous improvement has added value to the Texas-based EDC’s efficiencies and customer service. How to choose software for EDCs » Soon after joining the organization two years ago, Kat was frustrated with the customer […]

Any association worth its salt should provide their board of directors members with a detailed manual. Specifics are the key to efficiency; outlining them in a manual will reduce the potential for confrontations and misunderstanding. A robust association board book should include: Welcome letter Board roles, responsibilities, and requirements for involvement Conflict of interest policy and questionnaire Outline of the board’s structure and how it relates to the association Information on board insurance coverage Board policies and procedures (e.g. travel […]

The Big Book of Association Ideas: Building Industry Associations Edition showcases the 7 award-winning program and event ideas from the Association Momentum Awards Competition. Featured programs and events include: Annual Playhouse Showdown: Asheville Home Builders Association Membership Marketing Video: Pennsylvania Builders Association Meet the Trades: Tidewater Builders Association Construction Connections: University of Cincinnati Construction Student Association Build with The BIA: BIA of Okaloosa-Walton Counties, Inc. A.L.M. Home: Charlotte-DeSoto Building Industry Association Monthly Legislative Forum: Desert Valleys Builders Association Packed with program, strategy, and […]

The GrowthZone AMS 1st Annual Association Momentum Awards Competition for Construction Trades and Building Associations yielded extraordinary results, with entrants submitting details of their most inventive and forward-thinking programs. The competition recognizes innovative programs, events, and ideas that challenge the status quo.  Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, Ashwin Tutak, and GrowthZone Senior VP of Marketing, John Cook. The Big Book of […]

Make the most of your association’s board orientation by having a well-thought-out plan in place to prepare attendees for maximum payoff. In Part 2 of our Board Orientation series, we focused on how to structure the orientation for a board of directors. The next step in the process is to plan the board orientation session and prep attendees. Share the following information before the orientation session: Goals (meetings are always more efficient when attendees know what they’re there to do) Agenda (shoot […]

How to convince an Association Board of Directors to invest in Association Management Software (AMS).

We recently hosted a webinar presentation with membership expert, Mary Byers, entitled “Permission to Win When Nothing is Certain.” It’s now available on-demand free of charge! Mary explains how rigorous experimentation and planned leaps allow associations to lead and adapt consistently while still meeting the day-to-day demands of their organization. Learn what should you do when your association is being outpaced by change, your member market has changed significantly (and your association hasn’t), or when your very existence is threatened. Sit back […]

Holiday observances are a great way to keep your association’s social media feeds active Left Handers’ Day, Elvis Week, and Peach Month are just a few August holidays. Here are several more August holidays to give you inspiration: Monthly Observances Family Fun Month Peach Month Black Business Month Eye Exam Month Water Quality Month 30 More Ideas for Your Association’s Social Media Posts » Weekly Observances August 1 – 7 Clown Week August 11 – 18 Elvis Week August 15-19 […]

What should you do when your association is being outpaced by change? Or when your member market has changed significantly (and your organization hasn’t)? Or when your association’s very existence is threatened? Join us on Thursday, July 26th, when membership expert and guest presenter, Mary Byers, will lead the webinar: Permission to Win when Nothing is Certain. This program may be applied for 1 credit toward CAE application or renewal. View the webinar to learn about:  How pricing and packaging experiments are […]

Managing social media for an association can be monotonous. Coming up with a content plan for posts can be just plain hard. Give yourself a break by taking advantage of weekly hashtags like #MondayMotivation. Posting inspirational quotes with this hashtag is not only easy, it’s a great way to generate 52 posts/year. Download your printable copy of Inspirational Quotes for Associations. Inspirational Quotes for Associations is a collection of sharable, member-friendly quotes that inspire and motivate. It includes two full pages […]

You want new board members to hit the ground running, right? The key is to make sure your orientation process is actually producing results. Get the Field Guide to Board Orientation for a step-by-step plan. A successful orientation program generates excitement and motivation. By the end of the orientation process, new (and existing) board member(s) should: Feel comfortable and involved Have a sense of camaraderie with the other members Feel motivated Know the association’s mission, philosophy, foundation, purpose, goals, policies, […]