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The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. Keep your website at the top of search engine results through blogging. Download How to Write an Association Blog People Will Read. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article Use an attention-grabbing headline Be time-sensitive – no one wants old news Stick to […]

GrowthZone recently surveyed 1,000 association professionals, asking about everything from renewal stats and member communication tactics to staff health insurance coverage and mobile payments… plus a whole lot more. Download the 2018 Association Industry Trends Survey Report to see what your association peers said. But, there was one question that opened a Pandora’s box of responses: What do you wish your board realized? We heard about board members who try to micromanage, those that don’t really do anything, and many who […]

GrowthZone surveyed 1,000 association professionals across the U.S. and Canada. And the results aren’t what you think. Take a look the 2018 Survey Results On-Demand Webcast » This on-demand webcast with Teri Carden of ReviewMyAMS.com and the GrowthZone team reveals the first public look at the 2018 Association Trends Survey report. In this fast-paced Q&A, they explore the survey results including: what association executives wished their boards knew, health insurance coverage, renewal stats, member communication tactics, top challenges, and more. […]

GrowthZone surveyed 1,000 association professionals across the U.S. and Canada. And the results aren’t what you think. Register Now: LIVE Webcast: Wed., Jan. 24th | 12 pm CST Join the upcoming, live webcast with Teri Carden of ReviewMyAMS.com and the GrowthZone team for the first public look at the 2018 Association Trends Survey findings. (Can’t make the live presentation? Register anyway and we’ll send you the recording.)  In this fast-paced Q&A, they’ll explore the survey results including: what association executives wished their […]

We were busier than ever this past year producing over 100 blog posts for our amazing audience of association professionals (that’s you!). Didn’t have time to read all 100? Of course not, so here are the top 5 most popular posts of the past year. (Most of the articles can be read in less than 3 minutes!)   3 Ways to Quit Wasting Time in Worthless Meetings »     How to Conduct a SWOT Analysis for Association Planning » […]

May the sights and sounds of Christmas work their merry magic in your heart!

You can’t change people, but you can change the way you deal with them. Uncomfortable situations with difficult co-workers, members, and board members are part of day-to-day challenges for association professionals. Use techniques featured in the second of our 4-part blog series, How to Deal with Challenging Members, to handle whatever is thrown your way. Download a complimentary copy of The Art of Dealing with Difficult People. AVOID PERSONALIZING Chances are that whatever the person’s issue is, their reaction likely […]

If associations exist in the Star Wars universe (and we like to think they do), would association professionals spend their days balancing the two sides of The Force? A new member welcome email can be even stronger than the Force. Download The Power of the Welcome Email. Whether you worked for The Tatooine Greater Planet Association or The Hoth Economic Development Corporation, your days would still likely be filled with issues that challenge your organization. On the eve of the […]

Learn how to revitalize your association’s social media relationship with prospective members! Join membership expert and social media pro, Frank Kenny, on Wednesday, December 13th at 1 PM CST for our live, FREE webinar, “Social Media and Your Perfect Audience.” Register for the Webinar Now » Frank will share techniques for associations that will help them can attract (and retain) members through social media. His goal? To help associations become more widely known, in a positive light, by the kind […]

Communication is key to association efficiency. And there are times when that communication requires face-to-face meetings. These meetings can be a model of efficiency or go on forever with no measurable accomplishments. Setting up an effective meeting with association staff, board members, or members is more than emailing the time and location to attendees. With a little planning and extra effort, you can run meetings that meet objectives, produce results, and leave participants with a sense of accomplishment. Keep reading […]

GrowthZone, leading providers of software and technology solutions for associations and chambers of commerce, recently announced it has acquired BuilderFusion. The acquisition solidifies GrowthZone as the leader in the home builder association (HBA) management software market. Both GrowthZone and BuilderFusion focus on providing innovative, quality software to help associations grow and streamline tasks. Read about one building industry association’s AMS success » BuilderFusion brings with it a multi-faceted product and an established customer base, complementing GrowthZone’s strategic initiative to expand […]