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This is the first in the Striving for Success series of blog posts featuring excerpts from our 2022 Chamber Success Competition entries. We hope you enjoy (and can relate to) hearing from our customers and how they are reaping the benefits of using GrowthZone’s software solutions to grow member value, increase productivity, and boost revenue. In the Success Competition entry form, we asked “Explain how using ChamberMaster or GrowthZone software has benefited your chamber and/or members.” Responses relating to member […]

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. How do you take advantage of this demographic shift to attract young professionals to your association? Our 8-point guide, The Power of Young Professionals, tackles the challenge of engaging, recruiting, and retaining 20-somethings. If you’re of the TL;DR (“Too Long; […]

“GrowthZone was a solution we could use all day long, which is what we were looking for. For any association, if you’re looking for a change, you should check out GrowthZone. It’s made a huge difference in our association life.” Sandy Carroll, Chief Executive Officer Berkshire County Board of REALTORS® Pittsfield, MA We asked our customers what they liked best about GrowthZone Real Estate Edition. Among those, was Sandy Carroll from the Berkshire County Board of REALTORS®. Sandy was eager […]

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Several thousand award entries were submitted to the competition, which is now in its 37th year. These entries highlight some of the freshest and most innovative marketing and communications work coming from ACCE member organizations of all types and sizes. “Chambers of commerce create community impact, more so now than ever before,” said ACCE President […]

GrowthZone congratulates all of the 2022 Association of Chamber of Commerce Executives (ACCE)’s Chamber of the Year award winners. We are especially excited to recognize 2 of the 4 winners as they use our software! Congratulations to the following winners in their respective categories: Category One Mason City Chamber of Commerce Mason City, Iowa Category Two Henry County Chamber of Commerce McDonough, Georgia “GrowthZone was proud to be in the ACCE Conference audience to witness the award announcement,” said Lisa […]

Frank Kenny Guest Blog: What are you doing at your chamber that is unique or different?

Developing a plan for communications is an integral key to retaining new members. Statistics show that keeping a current association member costs 7X less than obtaining a new member AND first-year members have the worst renewal rates. So, when it comes to new-member onboarding, time spent now is time (and money) saved in the future. Creating a system for communicating with and engaging new members increases efficiency and improves retention. Hook (and keep) your new members’ interest by implementing the […]

A positive user experience is critical to the success of any association website. The easier your website is to navigate, the less time it takes a user to find what they’re looking for. An Easy to Navigate Website Increases visit duration Let visitors know they’re in the right place to find information Reduces bounce rates Improves conversions Provides a positive user experience Helps with SEO Don’t Reinvent the Wheel Think like the average user. Website visitors don’t want to have […]

GrowthZone is proud to share its excitement about the announcement of the 2022 Association of Chamber of Commerce Executives (ACCE)’s Chamber of the Year finalists, especially since we know over half of them VERY well—many of the finalists use GrowthZone or ChamberMaster software. This recognition is the most prestigious and competitive award presented by ACCE and is the only globally-recognized industry award that honors top chambers of commerce. Those honored with the Chamber of the Year designation have demonstrated organizational […]

How does your association welcome new members? Do you simply fire off a quick, generic email to them and move on to the next thing on your to-do list? Don’t rush the process and be sure to give these members your full attention. The first email to a new member is a valuable opportunity to make a positive impression that only happens once. A welcome email is categorized as a ‘triggered’ email (learn more about triggered emails in The Power of […]

AMS stands for Association Management Software. This type of software offers associations and other member-based organizations the tools to run their day-to-day operations and provide services to their members. How can an Association Management Software help my organization or me? A robust AMS typically saves associations time and money by streamlining their data management and increasing efficiency. For example, it eliminates the need to enter the same data in multiple software applications – users enter information once, and it replicates […]

Frank Kenny Guest Blog: Have you ever thought about the different reasons people join your chamber or association?