If you’re new to writing marketing plans or working at an association, this tip sheet is for you.
Association Marketing Plan Basics provides an overview of these five components of a great association marketing plan (including examples!):
- Mission
- Goals
- Objectives
- Tactics
- Strategy
It’s a quick read and free to association professionals.
A well-defined marketing plan with a clear strategy is vital for an organization. Learn more in this blog post: 5 Tips for Next Year’s Marketing Plan»