Knowledge Library

Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.

On Demand: “Cultivate Your Association Advantage – Your People” with Holly Duckworth

If you registered previously, please click here. Join GrowthZone and Leadership International’s mindful leadership advisor, Holly Duckworth, for a webinar about your association’s most unique value proposition – your people. From engaging members to attracting top talent, Holly will present techniques to: counter workplace culture challenges, address staff exhaustion or burnout, and explore ways to activate your busy membership.

2024 Association Survey Results

Association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 10th annual survey. Get the 2024 survey results report to see how your association compares: Challenges Reinstatement Strategies Non-Dues Revenue Sources Retention Rates, and More!

On Demand: “2024 Chamber Survey Results” with Frank Kenny

If you registered previously, please click here. If you’re curious what other chamber pros think – this session is for you. Join chamber-expert Frank Kenny and GrowthZone as we review the 2024 Chamber Survey Results and share trends, ideas, recommendations, and tips related to what your peers have to say about: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources And a LOT more!

On Demand: “Elevating New Member Engagement” with Amanda Lea Kaiser

If you registered previously, please click here. According to a recent New Member Engagement Study, nearly three-quarters of your colleagues share new members join their organizations and never use their benefits Join GrowthZone as we welcome back Amanda Lea Kaiser, author, and member engagement strategist, to explore crucial steps to turn this trend around. In this session, you’ll… engagement solutions you can easily add to what you are already doing; fun, fresh ideas for new member engagement; simple processes you can quickly […]

On Demand: “Communicating the Value of Membership” with Beth Brodovsky

If you’ve ever been frustrated by the lack of response to surveys, association programs, events, and even renewals, this session will shed light on what’s wrong and how to fix it. Watch as member expert Beth Brodovsky helps you explore: • The differences between relationship and conversion marketing – and which to use when• The two marketing stages you need to move through before people can take action• How to discover what your key audiences consider a benefit• Which […]

“Top 10 Membership Strategies for 2024” with Shari Pash

GrowthZone welcomed back membership expert Shari Pash for a fast-paced 1-hour webinar full of fresh ideas and tools for membership growth, engagement, and retention. Learn 10 new strategies for: Recruiting sustainable new members Strengthening engagement Increasing retention

On Demand: “Survey Says: Revealing the Path to Association Growth and Engagement”

If you registered previously, please click here. This webinar is exclusively for association pros! During this informative session, we dive into findings from our 2023 association survey results and you’ll learn how your association peers effectively leverage GrowthZone association management software to manage, engage, and grow membership. Topics covered include: membership growth member engagement revenue organizational challenges reinstatement practices GrowthZone AMS tools

Email marketing automation for associations and chambers of commerce

ON-DEMAND: “New Members in Your Inbox” with Kyle Sexton

The statistics prove it. Leveraging email automation improves member recruitment and retention rates. Author and international speaker Kyle Sexton discusses how to get “New Members in Your Inbox.” Takeaways: • How to implement a successful automated, email marketing campaign • Best practices for membership marketing • Effective email timing and sequences • and more

On Demand: “Reboot Your Association For Success” with Holly Duckworth

If you registered previously, please click here. GrowthZone is excited to welcome back Holly Duckworth, author of Ctrl+Alt+Believe: Reboot Your Association For Success, as she shares stories and strategies to help you: Evaluate the beliefs that are controlling and holding back your membership organization. Expand your ability to embrace and implement alternate solutions. Attract and inspire the right staff and volunteers from the heart.

Association and Chamber Relevance with Mary Byers

ON-DEMAND: “Race for Relevance: 5 Radical Changes for Associations” with Mary Byers and Harrison Coerver

Authors Mary Byers & Harrison Coerver joined GrowthZone to talk about the realities facing today’s associations and chambers. They shared practical approaches for leading and managing membership organizations to prosper.

On Demand: “Onboarding Strategies for All Stages of Membership” with Shari Pash

If you registered previously, please click here. Does your onboarding strategy include new members AND renewing members? In this one-hour webinar, GrowthZone and membership expert Shari Pash walk through implementing innovation into our onboarding process to encourage ALL members to be: Committed Engaged Value-Driven

On-Demand: “Are you Ready for the Next Generation of Members?” with Cathi Hight

Demographic shifts have changed the landscape – Millennials and Gen Zs now comprise 75% of the workforce and your communities and customers are more diverse than ever. Join GrowthZone and member development expert Cathi Hight as we explore: Why will Next Gen professionals engage with your organization? Do Millennials and Gen Zs see you as being essential? How do you engage the next generation of leaders? In this session, you’ll learn strategies to attract, engage, and retain these members. Webinar […]