Knowledge Library

Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.

Need a Powerful Chamber Member Recruitment Tool?

Show the benefits of membership to your toughest prospects. We took the top six reasons to join a chamber and created a fun infographic designed for you to use to help you convince prospects to join your chamber. Want to put it to the test? Download the FREE infographic, Why Join a Chamber, and start using it as your go-to recruitment tool: Post it on your website Use it in your sales presentations Or simply email it to your prospect list […]

On-Demand: “Participation! Priming Members to Participate” with Amanda Lea Kaiser

Often new members get stuck. They may read, listen, and watch, but they never start to participate in events, networking, or in our online communities. It’s frustrating, because more members participating means more energy in your organization. Member engagement strategist, Amanda Lea Kaiser, shares key insights from her new book “Elevating Engagement: Uncommon Strategies for Creating Thriving Member Communities”. See these participation strategies in action and leave with a bunch of ideas you can try with your members tomorrow! Presentation […]

On-Demand: “Attention! Catch Your New Members’ Attention” with Amanda Lea Kaiser

Research shows that by catching your new members’ attention within the first three days to three weeks of joining, you’ve got a much better chance of getting them on the path to lifelong engagement. Join GrowthZone and Amanda Lea Kaiser, author and member engagement strategist, as we reveal the critical go and no/go decisions new members make at this stage of the member journey: See the many no and low-cost solutions to early member engagement. Learn the keys to gaining […]

Does Your Association Website Make the Cut?

Don’t just build it and forget it; update your association’s website to make it rock. In theory, websites are built to attract visitors, convert leads, and delight those who visit with rich, relevant content, right? So why are so many association websites merely electronic brochures? If your bounce rate is high, your conversion rates low, and your traffic flat, it might be time to update your site to become a thought-leadership resource instead. It’s a fact that as websites are […]

Creating A Mission Statement For Your Association

Every association needs a clear, well-written mission statement to capture, in a few succinct sentences, the essence of its goals and the philosophies underlying them, as well as the steps necessary to succeed. Read our ebook with 5 steps for writing an effective association mission statement to create a mission statement that’s uniquely yours.

Need a Powerful Member Recruitment Tool?

Show the benefits of membership to your toughest prospects. We took the top six reasons to join an association and created a fun infographic designed for you to use to help you convince prospects to join your association. Want to put it to the test? Download the FREE infographic, Why Join an Association, and start using it as your go-to recruitment tool: Post it on your website Use it in your sales presentations Or simply email it to your prospect list

On Demand: “Member Journeys: Working Smarter, Not Harder”

It can seem overwhelming, and sometimes even impossible, to provide each member with a consistent and customized journey tailored to their specific needs. Watch this on-demand webinar to see how the Michigan West Coast Chamber of Commerce has maximized technology to provide truly remarkable experiences for new members, existing members, and sponsors. You’ll learn from proven strategies how to: • Create core processes • Establish clear accountability • Develop and customize project templates • Drive with data, and more! Whether […]

On Demand: “2023 GrowthZone Chamber Survey Results” with Frank Kenny

Frank Kenny joins us to dig into the 2023 Chamber Industry Survey Results and ideas, recommendations, and tips related to what your chamber peers had to say about: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources And a LOT more! Recent Blog Posts from Frank Kenny: Why Didn’t You Tell Me? A Better Way to Reach Your Audience Your Chamber Has More Potential Than You Realize, Part 1 Your Chamber Has More Potential Than You Realize, Part 2

2023 Medical & Healthcare Association
Survey Results

Medical & healthcare association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s survey. Get the 2023 survey results report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More! This information-rich report also provides links to helpful (and free!) resources for association professionals.

2023 Chamber of Commerce
Survey Results

Chamber of commerce professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 9th annual survey. Get the 2023 survey results report to see how your chamber compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More! This information-rich report also provides links to helpful (and free!) resources for chamber professionals.

2023 Association Industry Survey Results

Association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s 9th annual survey. Get the 2023 survey results report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More! This information-rich report also provides links to helpful (and free!) resources for association professionals.

On Demand: “All the Tech You Missed This Year (But need to know about for 2023.)” with Your Nerdy Best Friend

As a membership professional, you probably spent 2022 re-launching live events, managing members, and leading your leaders. With all that multitasking, you were likely way too busy to keep up with all the latest technology that will make your life easier. Beth Z. (aka Your Nerdy Best Friend) presents another highly-entertaining, information-rich webinar to help us all stay ahead of the technology curve. Limber up your note-taking fingers for actionable technology tips for: streamlining your work making your life easier […]