Knowledge Library

Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.

2025 Chamber Survey Results

GrowthZone’s 11th annual survey captures the feedback of chamber professionals from across the U.S. and Canada, providing a detailed look into the trends, challenges, and strategies shaping the membership industry.

2025 Association Survey Results

GrowthZone’s 11th annual survey captures the feedback of association professionals from across the U.S. and Canada, providing a detailed look into the trends, challenges, and strategies shaping the membership industry.

On-Demand: “GrowthZone Presents: Maximizing the ROI for Your Association’s Online Community”

If you registered previously, please click here. Join us for this exclusive webinar with Community expert, Jessica Rickel, where she’ll share actionable insights to help you maximize the ROI of your online community and transform it into a thriving, sustainable asset. What We’ll Cover: What ROI Is and Why It Matters for Your Online Community How to Build an Online Community That Achieves Your KPIs Ways to Keep Your Members Engaged and Happy Strategies to Monetize Your Online Community How […]

On-Demand: “GrowthZone Presents: Building a Culture of Connection: Onboarding and Integrating New Members”

Want to keep your members coming back year after year? It all starts with building a strong culture of connection from day one. This is your chance to learn the proven strategies that will transform your onboarding process into a game-changer for member engagement and retention. What you’ll learn: How building a culture of connection can boost member retention. Why personalized onboarding is key to long-term member loyalty. How GrowthZone Community Platform can automate and refine your onboarding for lasting success.

On-Demand: “GrowthZone Presents: The Three Stages of Engagement” with Peter Hodgen

Is your digital community brimming with potential, but you’re unsure how to inspire members to engage more actively? Join GrowthZone for this exclusive 1-hour webinar, where we’ll explore practical strategies to turn passive participants into active, dedicated contributors. We’ll plunge into the three critical stages of community engagement: Skimmers, Swimmers, and Divers. Discover what motivates each group, their unique needs, and how to guide them from one stage to the next. We’ll explore: Engaging Skimmers with digestible, eye-catching content Encouraging Swimmers through […]

On-Demand: “GrowthZone Presents: The 5 Pillars of Community” with Peter Hodgen

In today’s fast-paced, digital world, true organizational growth is rooted in human connection. Join community expert Peter Hodgen to discover how the power of human relationships fuels collective progress, fosters shared responsibilities, and builds an ecosystem where everyone can see personal value and feel invested in the online community’s success. We’ll explore: Setting a clear vision for success. Fostering collaboration and accountability. Ensuring members recognize their contribution. Tracking collective and individual growth. Building a sustainable, evolving community. Don’t miss out! […]

On Demand: “Event Branding 101 for Associations” with Beth Brodovsky

If you registered previously, please click here. Events are pivotal in shaping an organization’s brand identity. From signature conferences to workshop series and fundraisers, each of your association’s events requires a strategic approach to visual communication. Join GrowthZone and branding expert Beth Brodovsky for an engaging 1-hour session where we’ll reveal strategies for crafting compelling event materials that remain aligned with your association’s overall goals and brand image. You’ll Learn: What to consider when developing your brand hierarchy How to […]

new member welcome email for associations

How to Write a Welcome Email for New Members

The welcome email is the most important email you will send to a new association member. Download and read the guide, The Power of the Welcome Email. You’ll learn: How to reinforce a new member’s decision to join your association The importance of an email subject line Why a ‘no-reply’ email address is not okay

On Demand: “Ten Tips for Building a Successful Strategic Plan” with Diane Probst

If you’ve ever struggled to plan or run a strategic planning session and get good engagement with your association board, this session is for you. Learn how to create a robust strategic plan that provides clear direction, aligns resources with priorities, and facilitates effective execution. Most importantly, develop a plan that spurs board member engagement. Join GrowthZone and organization management-expert, Diane Probst, CCE, IOM, as we share proven strategies for: Obtaining a clear roadmap for your association, Aligning resources to […]

ON-DEMAND: Reinventing Membership Sales with Jim Mathis

Ideal for ALL Membership Pros! Jim Matthis explains how to stop selling memberships and start selling value. The presentation is for all association or chamber staff. Anyone who interacts with members or prospects on any level will benefit, regardless of their job title or organization size. Learn how to: Communicate value by differentiating between membership benefits and features. Alleviate “dinosaur” practices and policies. Improve the effectiveness of cold calls. Identify benefits valued by members and prospects. Design and implement […]

On Demand: “3 Types of Content Every Association Needs to Grow Membership” with Leona D. Scott

Join GrowthZone and Leona D. Scott, President of JEP Marketing Communications, as we explore: The three types of content to grow your association membership and how to craft each type. How to use the power of automation to convert more prospects into new members. The key criteria for content that keeps members renewing year after year.

how to add new association members image

Wish You Had the Secret Sauce for Adding New Members?

You might not want to admit it, but you’re in the business of selling. You sell memberships, renewals, sponsorships, certifications and more. But to be successful, you have to manage and keep track of the sales process. That’s where GrowthZone Association Management Software comes in.