Knowledge Library

Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.

On Demand: “Networking 4.0: Rethink and Reinvent the Art of Connection” with Cathi Hight

It’s time to move away from networking to building networks. The pandemic changed the landscape — the need to connect is still there, but the expectations have shifted. Watch as member development expert Cathi Hight explores: Networking 4.0 and the shift away from traditional networking events. How you can revamp programming to meet members’ diverse needs and expectations. Strategies to help members “network on purpose,” stop chasing unicorns, and build relationship assets. Resources: https://hbr.org/2007/01/how-leaders-create-and-use-networks https://www.amazon.com/Get-Big-Things-Done-Connectional/dp/1137279788 https://theworldcafe.com/key-concepts-resources/world-cafe-method/ Power Up Austin: […]

On-Demand: “LinkedIn – Maximize Member Engagement and Strategic Recruitment” with Shari Pash

You’ve joined LinkedIn, how are you using it to leverage member and business relationships? Join membership industry coach and trainer, Shari Pash as she logs into LinkedIn and walks you through how to use this powerful tool to your advantage! You’ll learn how to:• Stay front of mind with your members and business relationships, • Increase member engagement, warm referrals, and prospecting success, and • Stay abreast of trends that impact business and industry. Related Resources: BLOG: “How to Create […]

On-Demand: “Grow Revenue & Stress Less” with Holly Duckworth

Yes, it IS possible to grow revenue and stress less. Membership professionals are struggling to keep their own sanity while serving their members with presence. Mindfulness expert Holly Duckworth shows you how to do both in “Grow Revenue & Stress Less.” As Holly’s gift to you, use this mindful mini-poster at home and at work to remind you how to be mindful in every moment: MINDFUL MINI-POSTER Read Related Resources: [ON-DEMAND] “Chaos to Calm: Leading In A Crazy World” […]

On-Demand: “Content Strategies That Will Increase Member Engagement” with Hilary Marsh

Associations and chambers are constantly creating content — from articles, conference sessions, webinars, press releases, and research reports to industry guidelines, advocacy talking points, and more — this webinar will help you make the most of your content investments. In this webinar, you will learn: • What content is best to repurpose, • To think more strategically about your content, and • How to use your content to reach and engage members and prospective members.

On-Demand: “Chaos to Calm: Leading In A Crazy World” with Holly Duckworth

There are good days and there are bad days. And, then there is every day. The stress of living today requires us to have stress reduction and focus techniques. Mindfulness teaches you how to be fully present in each experience to become your best self. Holly Duckworth shares the many tools available to you to intentionally create more good days than bad. In this session, you’ll: Bust myths and misunderstandings about what mindfulness is. Learn how stress reduction increases focus […]

2022 Real Estate Association Survey Results

Every year, the Real Estate Association Survey Results report is our most downloaded document for real estate association professionals. Read the 2022 report to see how your real estate association compares: Membership growth, retention, and engagement New service offerings Non-dues revenue sources The report also provides comments, advice, and common lessons learned from real estate association professionals.

On-Demand: “Sell Me This Pen: Pivotal Moments that Overcome Member Indifference” with Melynn Sight

Members have so many choices for products and services — how do you get them to choose you? In other words, if everyone sells pens, “Why should they buy YOUR pen?” Look at your business in a new way as Value Proposition Expert & Author, Melynn Sight, joins GrowthZone for “Sell Me This Pen: Pivotal Moments that Overcome Member Indifference.” This fast-paced webinar will get you laser-focused on how to use a value proposition as your strongest sales tool.

On-Demand: “2022 Chamber Survey Results” Webinar with Frank Kenny

How does your chamber compare? See what over 500 chamber pros had to say. Frank Kenny digs deep into the 2022 Chamber Industry Survey Results and discusses recommendations, ideas, and tips related to what you and your peers had to say about: – Operating budgets – Value propositions – Innovation/new services – Reinstatement strategies And a LOT more!

2022 Chamber of Commerce Survey Results

Every year, the Chamber Survey Results report is our most downloaded document for chamber of commerce professionals. Read the 2022 report to see how your chamber compares: Membership growth, retention, and engagement Value proposition Non-dues revenue sources The report also provides comments, advice, and common lessons learned from hundreds of chamber professionals.

2022 Association Survey Results Report

In its 8th year, the Association Survey Results Report is always our most downloaded document for association pros. Read the 2022 report to see how your association compares: Annual operating budgets Membership growth and retention New services and innovations Lessons learned from 2021, and more! The report also includes words of wisdom and comments from hundreds of association professionals across the US and Canada.

Association Software Return on Investment

The ROI of a Smarter Association Management System

Simply by using an Association Management System, associations and chambers will immediately realize software return on investment – helping to save time, reduce errors, and improve efficiency. Powerful data management and detailed analytics provide the basis for systemized operations and effectual productivity. This enables staff to make tactical decisions based on real-time, actionable data, ensuring they maintain momentum and have time to focus on the mission.

Association Strategy Planning with Melynn Sight

ON-DEMAND: “How to Develop a Successful Long-Range Strategy” with Melynn Sight

Melynn Sight and the GrowthZone team explain how chamber and association pros can differentiate strategy from planning and understand the ins and outs of the strategic process. Key Takeaways: ✭ Key strategy and planning methods ✭ Why mission and vision are critical to strategy ✭ How to determine what information is critical to your future ✭ The Board’s role in executing a successful strategy ✭ How to define priority issues and convert them into goals ✭ How to monitor and […]