Knowledge Library

Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.

Association Software Return on Investment

The ROI of a Smarter Association Management System

Simply by using an Association Management System, associations and chambers will immediately realize software return on investment – helping to save time, reduce errors, and improve efficiency. Powerful data management and detailed analytics provide the basis for systemized operations and effectual productivity. This enables staff to make tactical decisions based on real-time, actionable data, ensuring they maintain momentum and have time to focus on the mission.

Association Strategy Planning with Melynn Sight

ON-DEMAND: “How to Develop a Successful Long-Range Strategy” with Melynn Sight

Melynn Sight and the GrowthZone team explain how chamber and association pros can differentiate strategy from planning and understand the ins and outs of the strategic process. Key Takeaways: ✭ Key strategy and planning methods ✭ Why mission and vision are critical to strategy ✭ How to determine what information is critical to your future ✭ The Board’s role in executing a successful strategy ✭ How to define priority issues and convert them into goals ✭ How to monitor and […]

2021 Building Construction Association Survey Results Report

Read the 2021 report to see how your building association compares: Construction activity Member engagement Industry predictions and more. The report also includes dozens of comments about job impediments facing building construction association professionals.

On-Demand: 2021 Real Estate Association Survey Results Webinar

See what over 100 Real Estate Association Pros Had to Say. In this recorded webinar, the GrowthZone team and Meighan Harris of Bonita Springs/Estero Realtors®. take an in-depth look at the 2021 Real Estate Association Trends Survey findings. Watch and learn what other association pros had to say about: MLS Ownership The shift to virtual events #1 job challenge COVID’s impact on relocation …and much more.

2021 Real Estate Association Survey Results Report

Download the 2021 report to see how your real estate association compares: Relocation activity Member engagement Lockbox systems and more. The report also includes dozens of comments about job impediments facing real estate association professionals.

2021 On-Demand Chamber Survey Results Webinar with Frank Kenny

See what over 300 Chamber Pros Had to Say. In this recorded webinar, the GrowthZone team and membership pro, Frank Kenny take an in-depth look at the 2021 Chamber Trends Survey findings. Watch and learn what other chamber pros had to say about: Top non-dues revenue sources The shift to virtual events #1 job challenge COVID’s impact on member engagement …and much more.

ChamberMaster 2021 Chamber Survey Results

2021 Chamber of Commerce Survey Results

Every year, the Chamber Survey Results report is our most downloaded document for chamber of commerce professionals. Read the 2021 report to see how your chamber compares: Diversity and inclusion policies/practices COVID impacts (on operations, events, non-dues revenue) Membership growth, retention, and engagement The report also provides comments, advice, and words of wisdom and comments from 100s of chamber professionals.

2021 On-Demand Association Survey Results Webinar

See what over 400 Association Pros Had to Say. In this recorded webinar, the GrowthZone team and Teri Carden of Review My AMS take an in-depth look at the 2021 Association Trends Survey findings. Watch and learn what other association pros had to say about: Top non-dues revenue sources The shift to virtual events #1 job challenge COVID’s impact on member engagement …and much more.

ON-DEMAND: Automated Member Recruitment & Retention with Frank Kenny

In this informative, on-demand session, membership pro, Frank Kenny, talks about marketing automation and the benefits of implementing it at associations and chambers of commerce. Frank explains: Why it works How it works Who to target What to include Scheduling Watch on-demand to learn how strategic email campaigns using marketing automation will help you attract and retain members.

Chamber of Commerce Survey Results Reports

Chamber of Commerce Survey Results tracking trends impacting the membership industry.

ON-DEMAND: 29 Tech Tools to Create Cool Marketing Content with Your Nerdy Best Friend

In this action-packed, on-demand session, Your Nerdy Best Friend (aka Beth Z) reveals dozens of sites and apps to help you elevate the quality of your marketing materials and social media posts. Learn how to: Make professional-level multimedia pieces in less than two minutes Add depth and interest to boring social media posts Transform ordinary photos into works of art Create infographics for little or no cost Watch on-demand to see simple tools that will help take your organization’s marketing […]

Marketing Automation for Associations

You’ve probably heard of marketing automation, but maybe you’re not sure if your association can benefit from it. (Spoiler alert: It can.) Our informative guide is THE resource on the topic of marketing automation software for associations. The guide explains: What it is Why associations use it Where associations use it How it’s like email marketing on steroids The benefits of using it Already use marketing automation? We’ve got you covered, too, with strategies for new ways to use it, […]