Knowledge Library

Young Professionals are an elusive bunch. This set of tip sheets will help your association recruit and engage them. The tip sheet bundle includes: 10 Reasons to Join an Association: The Perks of Association Membership for Young Professionals 8 Engaging Event Ideas: Fun Ideas for 20-Somethings 6-Step Plan for Recruiting: How Associations can Successfully Build a Young Professional Member Base  

Simply by using an Association Management System, associations and chambers will immediately realize software return on investment – helping to save time, reduce errors, and improve efficiency. Powerful data management and detailed analytics provide the basis for systemized operations and effectual productivity. This enables staff to make tactical decisions based on real-time, actionable data, ensuring they maintain momentum and have time to focus on the mission.

In this webinar, Cathi Hight discusses strategies to “re-recruit” dropped members with a win-back campaign. Cathi explains: ✭ The forgotten lifecycle of membership ✭ How to overcome “re-recruitment” challenges ✭ Elements of successful win-back campaigns ✭ The 4-step process to launch a targeted campaign

Melynn Sight explains how to take a fresh look at your organization’s value proposition and evaluate if you’re effectively communicating your value to your members. The session encourages participants to consider: ✭ Are you known for something that gets your members’ attention? ✭ Do they know what your Breakthrough Value is? ✭ Does your brand need a reboot? Get ready to question everything, to set your organization apart, and to make your members know you for something specific and unique.

Melynn Sight and the GrowthZone team explain how chamber and association pros can differentiate strategy from planning and understand the ins and outs of the strategic process. Key Takeaways: ✭ Key strategy and planning methods ✭ Why mission and vision are critical to strategy ✭ How to determine what information is critical to your future ✭ The Board’s role in executing a successful strategy ✭ How to define priority issues and convert them into goals ✭ How to monitor and […]

Increase your efficiency with “Powered Productivity: Super Tech Tools to Get Stuff Done,” with technology expert Beth Ziesenis (a.k.a. Your Nerdy Best Friend) Key Takeaways: Discover low-cost, high-value apps and tech tools that you can start using right away. Learn great tech tips and app ideas Get new ideas to increase efficiency, improve relationships and get things done!

The GrowthZone team recently reviewed every submission from 6 years of the Chamber Innovation Competition. The result? A micro e-book showcasing 5 workforce development events and programs to prepare students for professional success. It features innovative, replicable, niche-specific programs and event ideas designed to help build the workforce pipeline and provide a launchpad for post-secondary success.

We “know” our members and co-workers, but often struggle to understand the cultural nuances of dealing with people of different cultural backgrounds, religions, languages, sexual orientations, socioeconomic status, and more. Diversity expert Jessica Pettitt of Good Enough Now explains how to increase your comfort in interacting with people who are “not the same” as you are. TAKEAWAYS: ✭ Clarifying cultural differences to better function in a diverse organization ✭ Understanding how we can help ourselves respect each other ✭ Addressing […]

Read the 2021 report to see how your building association compares: Construction activity Member engagement Industry predictions and more. The report also includes dozens of comments about job impediments facing building construction association professionals.

Join the GrowthZone team and engagement expert, Melynn Sight for the live webinar, “Do Your Research. Survey with Purpose.” Learn new strategies for conducting member surveys: ✭  Get more members to take your survey ✭  Decisions to make before you develop survey questions ✭  Anatomy of a survey – questions to ask, formats to consider ✭  Turn survey insights into action

See what over 100 Real Estate Association Pros Had to Say. In this recorded webinar, the GrowthZone team and Meighan Harris of Bonita Springs/Estero Realtors®. take an in-depth look at the 2021 Real Estate Association Trends Survey findings. Watch and learn what other association pros had to say about: MLS Ownership The shift to virtual events #1 job challenge COVID’s impact on relocation …and much more.  

Download the 2021 report to see how your real estate association compares: Relocation activity Member engagement Lockbox systems and more. The report also includes dozens of comments about job impediments facing real estate association professionals.