Knowledge Library

Tips for Teeing Up a Low-Touch Golf Event: Golf tournaments and events are a huge source of non-dues revenue for associations and chambers. That’s why we’ve assembled a multitude of tips for putting on a low-touch golf event — including a section with links to how-tos specific to ChamberMaster and GrowthZone software users. The practical tips in this golf guide include: Marketing the Event Online Registration The Check-In Process On the course Meals/Banquet Awards & Prizes

  A collection of fun signs for chambers of commerce, associations, and their members. Download and print on letter-size paper to keep COVID mask requirements lighthearted.

In this informative, on-demand session, membership pro, Frank Kenny, talks about marketing automation and the benefits of implementing it at associations and chambers of commerce. Frank explains: Why it works How it works Who to target What to include Scheduling Watch on-demand to learn how strategic email campaigns using marketing automation will help you attract and retain members.

Chamber of Commerce Survey Results tracking trends impacting the membership industry.

In this action-packed, on-demand session, Your Nerdy Best Friend (aka Beth Z) reveals dozens of sites and apps to help you elevate the quality of your marketing materials and social media posts. Learn how to: Make professional-level multimedia pieces in less than two minutes Add depth and interest to boring social media posts Transform ordinary photos into works of art Create infographics for little or no cost Watch on-demand to see simple tools that will help take your organization’s marketing […]

You’ve probably heard of marketing automation, but maybe you’re not sure if your association can benefit from it. (Spoiler alert: It can.) Our informative guide is THE resource on the topic of marketing automation software for associations. The guide explains: What it is Why associations use it Where associations use it How it’s like email marketing on steroids The benefits of using it Already use marketing automation? We’ve got you covered, too, with strategies for new ways to use it, […]

Revitalize your tactics for sponsor retention. Author and international speaker Kyle Sexton shares strategies to maintain sponsor revenue in a challenging economy. He answers the question, “What do sponsors actually want?” An author and award-winning association and chamber strategist, Kyle’s experience lends itself to insightful thinking and creative solutions and his tactics for sponsor retention bring a fresh perspective to revenue strategy.

It’s no secret that your association’s website is critical to your success. It needs to engage with members and serve as a resource for your industry. It has to deliver a great user experience so everyone who visits leaves with a positive impression. Use this step-by-step approach to optimizing it “under-the-hood”, making sure your website has the ingredients to be powerful and engaging to both members and prospects.

Whether your membership community is based on geography, centered on an industry, or built on a common interest, everyone can use a little help right now. Download social media images, print hand-washing reminders, or access various helpful resources. Including everything from membership renewal letter templates to printable signs, our COVID Marketing Kit for Associations & Chambers will brighten your day.

Your Nerdy Best Friend (aka Beth Z) explains how to stay connected AND productive without spending hours on never-ending video conferences. Key Takeaways: Learn ways to cut down on time-wasting meetings and increase productive hours. Discover 5, easy-to-implement, proven techniques for focus and time management. See collaboration tools that will help you work with your colleagues even if you’re not sharing an office. BONUS: Turn ideas into action with a practice productivity technique to help you cross something off your […]

Online meetings don’t have to be awkward or dull. Join membership expert, Amanda Kaiser for this on-demand “show-and-tell” demonstrating how to energize participants during virtual events. In this fun, interactive presentation, see how to host engaging meetings on interactive platforms such as Zoom. Learn how to: – host meetings for anywhere from 13–300 participants. – leverage break-out rooms for attendee collaboration – cultivate productive agendas – and more.

Working from home is a popular benefit for employees, but it’s even more popular with hackers. The work-from-home mobilization has amplified cybersecurity risks for organizations AND their employees. Cybercriminals recognize the opportunity provided by the shift to a largely remote workforce and have exploited the resulting chaos. Association liability and risk expert, Brian Haney, CAE explains practical steps to keep both your home and your organization cyber resilient. Brian discusses: The current state of cybersecurity in light of COVID-19 Cyber […]